DICORE Pharma — Website Proposal
Prepared by APT Digital Express
sales@aptdigital.in · +91 91548 29627

A pharmacy catalogue that sells like a modern wellness brand.

A redesigned dicorepharma.com built to present roughly 40 SKUs with the clarity, speed and trust of the D2C wellness sites you shared with us — designed as an original identity for Dicore, not a copy of theirs.

~40
SKUs at launch, room to grow
2
Platform routes quoted
100%
Ownership stays with Dicore
₹499
₹1,299
₹749
₹1,899
Our understanding

What you asked for, in plain terms

Dicore Pharma wants its website rebuilt from a static, informational site into a proper product-selling storefront — modern, fast, and easy for your own team to run day to day, without depending on a developer for every update.

You pointed us to Frido, Simba Sleep, Wakefit and The Sleep Company as a benchmark for tone: confident product photography, clear pricing, simple navigation between categories, and a checkout that doesn't feel like an afterthought. We've treated these as a reference for standard, not a template to trace — Dicore's design will carry its own palette, type and layout, built around a pharma brand's specific needs: composition and dosage details, certifications, and the trust signals a health product buyer looks for before adding to cart.

myfrido.com — reference only
simbasleep.com — reference only
wakefit.co — reference only
thesleepcompany.in — reference only
Design direction

What "mini e-commerce" means for your catalogue

At 40 SKUs, the site doesn't need marketplace-scale complexity — it needs a tight, well-organised catalogue that makes finding and trusting a product effortless.

Browsing

Category & search
  • Category and concern-based navigation (e.g. by ailment, form, or product line)
  • Filters for price, form (tablet/syrup/device), and availability
  • Instant search with product suggestions

Product page

Where trust is won
  • Composition, dosage, usage instructions, and certifications up front
  • Clear pricing, pack-size variants, and stock status
  • Reviews and a simple "how to use" section

Cart & checkout

Low-friction
  • Guest checkout with optional account creation
  • UPI, cards, netbanking and COD (if applicable) at checkout
  • Order confirmation and tracking by email/SMS

Admin Management Portal

No-code updates
  • Your team adds/edits products, prices and stock without developer help
  • Drag-and-drop image and banner management
  • Draft/publish workflow for new launches
Platform recommendation

PHP (Custom Development) vs. Shopify

Both are proven, production-grade routes to the same outcome. The right one depends on how much you value owning the full stack outright versus offloading infrastructure and updates to a managed platform. As requested, here is our honest read on both.

Aspect PHP — Custom Development Shopify
Ownership Full source code, database and hosting are yours outright — nothing runs on a third-party platform. Store runs on Shopify's infrastructure. You own your content and data, but the platform itself is licensed, not owned.
Upfront cost Slightly higher build cost — everything (checkout, catalogue, admin) is custom-built or configured from open-source parts. Lower build cost — checkout, cart and payments come ready-made; we focus the budget on design and catalogue setup.
Recurring cost Only hosting + Domain. No per-order platform fee. Monthly subscription regardless of sales, plus app subscriptions if you add advanced features.
Speed to launch Longer — more is built from scratch or configured. Faster — core commerce features are pre-built and battle-tested.
Security & uptime Your responsibility (or ours, under AMC) — server patching, backups, uptime monitoring. Handled by Shopify — PCI compliance, uptime and platform security are built in.
Content management Custom admin portal for non-technical teams; very flexible for blog/SEO content. Shopify's admin is simpler still, purpose-built for product and order management.
Customisation ceiling Effectively unlimited — anything can be built. High, but unusual requirements sometimes need paid apps or workarounds.
Best suited when… You want zero platform lock-in and full backend control long-term. Full control You want to launch fast and hand day-to-day running to a stable, managed platform. Fast but high-maintenance

Our recommendation

For Dicore, we'd recommend custom PHP development. At 40 SKUs with room to grow, a codebase built specifically around your catalogue gives you full ownership of the stack, no recurring platform subscription, and no ceiling on customisation as your product range or pharma-specific requirements (dosage schedules, prescription flags, regulatory disclosures) evolve. It asks a little more upfront in build time, but it avoids tying a pharma brand's storefront to a third-party platform's roadmap, fees and app-store dependencies long-term. Shopify remains a sound, faster-to-launch alternative if speed ever outweighs that control, and we're equally set up to deliver either. Both quotes below are fixed and ready to go.

Scope

What's included in the build

  • Custom, mobile-first design across all templates
  • Product catalogue with categories, filters and search
  • Product pages with variants, composition and dosage fields
  • Cart, checkout, and multi-method payment gateway integration
  • Order management, tracking and email/SMS notifications
  • Customer accounts, order history and wishlist
  • Coupon and discount engine
  • Inventory tracking with low-stock alerts
  • Blog / content pages for SEO
  • Basic on-page SEO — meta tags, sitemap, structured data
  • Speed optimisation — image compression, caching, CDN setup
Timeline

From kickoff to launch

An indicative schedule from project confirmation. Exact dates depend on how quickly product content and approvals come back to us.

Phase 1
Discovery & UX planning + Visual design
Sitemap, catalogue structure, wireframes for key templates.
Home, category, product, cart and checkout designs for review.
1 week
Phase 2
Development
Build-out on the chosen platform, payment gateway integration.
2.5–3 weeks
Phase 3
Content upload & QA
Your team uploads the ~40 SKUs while we run cross-device testing.
1 week
Phase 4
Final testing & launch
Payment, performance and SEO checks, then go-live.
3–5 days
Total, confirmation to launch
5–7 weeks
Commercial proposal

Fixed cost for both routes

Indicative fixed pricing for a ~40-SKU catalogue at the scope listed above. These firm up into a signed quote after a short discovery call, but nothing below is a placeholder — it's what we'd expect to invoice.

Route A

PHP — Custom Development

Design & development (one-time)₹99,999 – ₹1,19,999
GST (18%)as applicable
Managed hostingas platform cost
Domain & SSL (if not already owned)as platform cost
Annual maintenance (post-warranty)₹11,999 – ₹13,999 / yr
No recurring platform/subscription fee — you own the stack outright.
Route B

Shopify

Design, theme customisation & setup (one-time) + Service charges₹39,999
GST (18%)as applicable
Shopify subscription (Basic/Grow plan)₹3,300 – ₹9,000 / mo
Paid apps (reviews, SEO, etc., if needed)₹3,000 – ₹8,000 / mo
Domain & SSLas platform cost
Annual maintenance (post-warranty)as platform cost
Shopify subscription runs continuously from launch, independent of our maintenance contract.

Figures are indicative fixed-fee ranges for the scope on this page; the final number is confirmed in writing before work begins and won't move once signed off, barring scope changes you request.

Ownership, access & delivery

What stays in your hands

Full ownership. Domain, hosting, CMS/admin panel, source code, database, design files and analytics accounts are registered in Dicore Pharma's name or handed over in full at launch — nothing stays tied to us.

In-house delivery. Design and development are handled by our own team; we'll flag clearly if any specialised piece (e.g. a payment gateway integration) needs a named third-party specialist, and confirm with you first.

Warranty. 60 days of free bug-fixing after launch, covering anything that doesn't match the agreed scope.

Support response time. Critical issues (site down, checkout broken) acknowledged within 4 business hours; non-critical requests within 1 business day.

Confidentiality. We sign an NDA on request before any product or pricing data is shared with us.

Terms, in brief

How we'll work together

To complete this proposal

A few details we'll add before this goes out

These sections need Dicore-specific or APT-specific facts we don't want to guess at — happy to drop them in as soon as you confirm.

Company detailsAPT Digital Express,
Kothrud, Pune